ART DIRECTOR & BRAND STRATEGIST
I’m Cheryl.
A visionary Art Director and Brand Strategist with more than 19 years of experience transforming ideas, missions, and complex messages into meaningful brand experiences.
MY STORY
MY STORY
For me, design has never been only about aesthetics…it’s about storytelling. I believe purpose-driven visual narratives can strengthen a brand, create genuine connections, and inspire people to take action. Throughout my career, I’ve helped mission-driven organizations clarify who they are, communicate why their work matters, and reach their audiences with creativity, consistency, and heart.
My experience spans strategic branding, integrated campaigns, digital and print design, multimedia storytelling, event experiences, and creative operations. Whether I’m leading a cross-functional team, building a scalable brand system, developing a campaign, or mentoring other creatives, I bring together big-picture vision and hands-on execution to move ideas forward.
I’m especially passionate about the intersection of art, technology, and strategy. I love finding creative solutions that not only look beautiful but also work effectively, support organizational goals, and resonate with real people. The most rewarding projects are the ones that help others share their passion, expand their impact, and make the world a little better.
OUTSIDE OF WORK
OUTSIDE OF WORK
BORN IN CHICAGO
Being born in Chicago basically gave me the birthright to become the ultimate Cubs fan. Through every win, loss, and rebuilding season, I’m always cheering them on.
EDUCATED IN TALLAHASSEE
Go Noles! I earned my B.S. in Information Technology from Florida State University, where I discovered how much I loved bringing art and technology together.
like a fish
I love swimming and snorkeling—there’s something peaceful and freeing about being in the water. Exploring beneath the surface and discovering colorful marine life always brings out my sense of adventure!
alone in nature
I’ve discovered a love for traveling solo and the quiet escape it offers from the noise of everyday life. It gives me space to slow down, recharge, and experience new places entirely at my own pace.
LET’S CREATE SOMETHING THAT TRULY MATTERS.
I’d love to hear about the mission, idea, or story you want to bring to life.
ART DIRECTOR & BRAND STRATEGIST
I’m Cheryl.
A visionary Art Director and Brand Strategist with more than 19 years of experience transforming ideas, missions, and complex messages into meaningful brand experiences.
MY STORY
MY STORY
For me, design has never been only about aesthetics…it’s about storytelling. I believe purpose-driven visual narratives can strengthen a brand, create genuine connections, and inspire people to take action. Throughout my career, I’ve helped mission-driven organizations clarify who they are, communicate why their work matters, and reach their audiences with creativity, consistency, and heart.
My experience spans strategic branding, integrated campaigns, digital and print design, multimedia storytelling, event experiences, and creative operations. Whether I’m leading a cross-functional team, building a scalable brand system, developing a campaign, or mentoring other creatives, I bring together big-picture vision and hands-on execution to move ideas forward.
I’m especially passionate about the intersection of art, technology, and strategy. I love finding creative solutions that not only look beautiful but also work effectively, support organizational goals, and resonate with real people. The most rewarding projects are the ones that help others share their passion, expand their impact, and make the world a little better.
OUTSIDE OF WORK
OUTSIDE OF WORK
BORN IN CHICAGO
Being born in Chicago basically gave me the birthright to become the ultimate Cubs fan. Through every win, loss, and rebuilding season, I’m always cheering them on.
EDUCATED IN TALLAHASSEE
Go Noles! I earned my B.S. in Information Technology from Florida State University, where I discovered how much I loved bringing art and technology together.
like a fish
I love swimming and snorkeling—there’s something peaceful and freeing about being in the water. Exploring beneath the surface and discovering colorful marine life always brings out my sense of adventure!
alone in nature
I’ve discovered a love for traveling solo and the quiet escape it offers from the noise of everyday life. It gives me space to slow down, recharge, and experience new places entirely at my own pace.
LET’S CREATE SOMETHING THAT TRULY MATTERS.
I’d love to hear about the mission, idea, or story you want to bring to life.
ART DIRECTOR & BRAND STRATEGIST
I’m Cheryl.
A visionary Art Director and Brand Strategist with more than 19 years of experience transforming ideas, missions, and complex messages into meaningful brand experiences.
MY STORY
MY STORY
For me, design has never been only about aesthetics…it’s about storytelling. I believe purpose-driven visual narratives can strengthen a brand, create genuine connections, and inspire people to take action. Throughout my career, I’ve helped mission-driven organizations clarify who they are, communicate why their work matters, and reach their audiences with creativity, consistency, and heart.
My experience spans strategic branding, integrated campaigns, digital and print design, multimedia storytelling, event experiences, and creative operations. Whether I’m leading a cross-functional team, building a scalable brand system, developing a campaign, or mentoring other creatives, I bring together big-picture vision and hands-on execution to move ideas forward.
I’m especially passionate about the intersection of art, technology, and strategy. I love finding creative solutions that not only look beautiful but also work effectively, support organizational goals, and resonate with real people. The most rewarding projects are the ones that help others share their passion, expand their impact, and make the world a little better.
OUTSIDE OF WORK
OUTSIDE OF WORK
BORN IN CHICAGO
Being born in Chicago basically gave me the birthright to become the ultimate Cubs fan. Through every win, loss, and rebuilding season, I’m always cheering them on.
EDUCATED IN TALLAHASSEE
Go Noles! I earned my B.S. in Information Technology from Florida State University, where I discovered how much I loved bringing art and technology together.
like a fish
I love swimming and snorkeling—there’s something peaceful and freeing about being in the water. Exploring beneath the surface and discovering colorful marine life always brings out my sense of adventure!
alone in nature
I’ve discovered a love for traveling solo and the quiet escape it offers from the noise of everyday life. It gives me space to slow down, recharge, and experience new places entirely at my own pace.
LET’S CREATE SOMETHING THAT TRULY MATTERS.
I’d love to hear about the mission, idea, or story you want to bring to life.